Trying to grow your business? Don't let words get in your way.

Tell me if this sounds familiar...

You're tirelessly promoting your business, but people just aren't paying attention or taking action.

You send an email, and no one opens. You post on social media, and only your mom likes it. You shout from the rooftops, and your neighbor yells back, "Keep it down — Jeopardy is on!"

OK, maybe I'm exaggerating a bit. (Your neighbor would probably just tweet something passive-aggressive.) But my point is you're trying to build something amazing, yet not enough people seem to notice or care.

Well, here's some good news: It isn't you. It's just how you're communicating. And that, my friend, can be improved.